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Russell Westbrook Rejoins Jordan Brand

Mark J. Rebilas-US PRESSWIRE

In a deal that might not be so surprising, the Jordan Brand signed Oklahoma City Thunder guard Russell Westbrook to a multi-year endorsement deal.  The financial terms were are not yet disclosed.

“We are excited to welcome Russell to the Jordan family,” said Michael Jordan.  “Russell’s style, both on and off the court, combined with his love and dedication to the game make him a perfect fit for the Jordan Brand.  We love the drive and passion for basketball that Russell brings.”

The two-time All-Star will join the Jordan family, taking the place of Dwyane Wade after he left for the surprisingly more affluent Chinese-based Li-Nigh.  Wade carried the Jordan brand on his back since 2003.

Fortunately for Russell, the move will make him a very wealthy man.  Earlier this summer, Westbrook’s contract with Nike came to an end and he was considered a sneaker brand “free agent.”  He then flirted with Adidas before eventually signing back with Nike on a multi-year deal.  Westbrook spent the first four years of his career under the Nike brand.  He had a chance to sound off on the multi-year deal through his twitter account.

“Twitter family immmmm backkk and Officially #TeamJordan @Jumpman23 Ready to come fly with me?? #whynot,” Westbrook tweeted Thursday afternoon.

The two-time All-star had a career year with the Thunder.  Not only did he take Oklahoma City to the NBA finals, but the high-flying point guard averaged an impressive 23.6 points per game (fifth in NBA) with 5.5 assists and 4.6 rebounds, all during the 2011-12 regular season.  As a result, he was honored to the All-NBA Second Team and tabbed as Team USA’s point guard starter where he led the Americans to a gold medal.  His highlight came against Nigeria where he put up a 21-point performance in a record-setting 156-73 win over Nigeria.

He will now join the ranks of Olympic stars Chris Paul and Carmelo Anthony as the face of the Jordan Brand as well as former legacies of Ray Allen, Derek Jeter and Mike Bibby.

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