NBA Twitter to Put Players Under the Microscope

NBA Twitter is about to become even more exciting and immersive following Wednesday announcement by the league.

The NBA, Turner Sports and Twitter have come together to provide a groundbreaking live streaming service. During second halves, fans will be able to watch the game from the viewpoint of a specific player.

Fans on NBA Twitter will vote on which player they want to see through a single-player, isolated camera view. This service will be available for 20 NBA on TNT games this season.

As well as regular season games, the service will also be available for the 2019 NBA All-Star Game.

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“The NBA Twitter community is among the most vibrant in sports and entertainment,” said NBA Commissioner Adam Silver.  

“While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”

“Turner and the NBA have always taken a leadership position in providing fans with engaging experiences and this partnership with Twitter is the latest example,” said David Levy, President of Turner.  

“This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT.”

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“#NBATwitter is one of the most exciting and entertaining global conversations happening on Twitter today,” said Jack Dorsey, CEO of Twitter.  

“We’re thrilled to partner with the NBA and TNT to bring live video directly into the app to make it even better!”

The live streams will be available for the first time during the 2019 NBA All-Star game on Sunday, February 17.